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In this segment, you’ll learn how to harness the power of Keyword Planner to enhance your digital marketing campaign. Keyword Planner is a free, invaluable tool for researching and refining keywords for your Search campaigns. Effective keyword phrases are the cornerstone of successful campaigns, helping you connect with a broader audience including potential donors, volunteers, and community members. Utilize Keyword Planner to uncover new keyword phrases that resonate with your mission, gauge the frequency of their searches, and determine the cost of targeting them. To get started, open Keyword Planner and input your existing keyword phrases. This step is crucial for identifying and selecting new, more effective keywords to integrate into your campaign.
Once you’ve entered your current keywords into Keyword Planner, take the time to thoroughly analyze the results. This analysis will guide you in refining your keyword strategy. Pay attention to how often your keywords are used each month; a higher usage rate increases the likelihood of your ads being seen. Keyword Planner also provides insights into the level of competition for your chosen keywords, indicating how many other organizations might be vying for the same phrases. In some cases, opting for keywords with lower competition can be advantageous. Additionally, consider the top-of-page bid ranges, which offer a glimpse into the potential cost of placing your ad at the top of the first page of search results. Armed with this information, you can judiciously choose additional keyword phrase ideas that align closely with your organization’s goals and activities. Incorporating these carefully selected keywords into your campaign can significantly broaden your reach. Continuously using Keyword Planner to refine your keyword selection will help you expand your influence, attract more donors and volunteers, and make a greater impact in your community. Now it’s your turn: Open Keyword Planner, enter your existing keywords, carefully review the results, select new, relevant keywords, and add them to enhance your campaign.