Lesson Progress
0% Complete


In this segment, you will learn how to enhance your digital marketing campaigns by focusing on improving your quality score. The quality score is a crucial metric, serving as an estimate of the overall quality of your ads, keywords, and landing pages. By effectively managing this aspect, you can significantly strengthen your digital marketing efforts. To begin this process, start by checking your quality score. This score, ranging from one to ten for each keyword, reflects the quality of your ads and the corresponding landing pages. Ads of higher quality generally secure more prominent positions on the search results page, leading to better visibility and performance. To assess the effectiveness of your keywords, access your Keywords report. This report allows you to closely examine each keyword and understand its performance within your campaign. For a more comprehensive analysis, add a column in the report to display your quality score.

Upon examining the Quality Score for each of your keywords, you’ll gain insights into how relevant your ads, keywords, and landing pages are to potential viewers. This score is instrumental in guiding which keywords require optimization. By understanding and utilizing your quality score, you can continually refine your ad campaigns, making them more effective and impactful. Regularly monitoring and adjusting your account based on these insights will help your ads attract more donors, recruit more volunteers, and serve your community more effectively. Now, it’s your turn to take actionable steps: Dive into your keywords report, scrutinize your keyword data, incorporate a Quality Score column for better visibility, and use these Quality Scores as a basis to determine which keywords need improvement. This proactive approach will help you continuously enhance your digital marketing campaigns.