Digital Marketing Technical Questions
Social Media for Customer Service
Question: How do you use social media as a tool for customer service?
a. Demonstrate strategic thinking and soft-skills.
b. Should be able to work with CS team to stay on-brand.
c. Best to take the conversation off social media.
Example: It’s a great place to triage problems your customers are having, especially if you stay on-brand with your public help. That said, the goal is to take any additional grievances off social media, since you don’t want to risk any more bad PR.