Digital Marketing Technical Questions
Social Media Experiments
Question: Give me a couple of examples of social media experiments you’d like to run with our business?
a. Many, many examples exist. Be creative!
b. Engagement is key, so make sure you have an idea.
c. Demographics play a part too, mention those!
Example: The first thing I’d like to see is increasing our engagement with our customers, especially within comments of other posts. I think leapfrogging off important social media posts is a great way to increase awareness of our existence. Experimenting with what to say and where to say it might be interesting too.