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Question: Is there anything we are doing wrong right now? How would you change it?


a. Do your research first!

b. Show that you know the company and current tactics.

c. Show you can give constructive advice.

Example: While I’m impressed by the number of followers your company has on Facebook and Twitter, I am curious why your presence is missing from Instagram. We’d likely want to start there. Second, the content isn’t very exciting on both platforms, and I find that direct ads via twitter aren’t a good approach; you need more content-based advertising.