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Question: What do you think of our current social media efforts? What could we be doing better?

Tips:

a. Be deliberate and thoughtful.

b. You should be able to build upon their strategy.

c. Pay attention to their business goals.

Example: Your business has quite a few followers given your size, but at the same time I’m not sure if you’re utilizing content marketing enough. A majority of social media posts are simply self-promotion, but without something interesting for users to read or see, you’re not giving them enough incentive to follow you. I’d probably create a marketing strategy that utilizes infographic and articles to at least give new users to pay attention to us.