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Question: What do you think of our current social media efforts? What could we be doing better?


a. Be deliberate and thoughtful.

b. You should be able to build upon their strategy.

c. Pay attention to their business goals.

Example: Your business has quite a few followers given your size, but at the same time I’m not sure if you’re utilizing content marketing enough. A majority of social media posts are simply self-promotion, but without something interesting for users to read or see, you’re not giving them enough incentive to follow you. I’d probably create a marketing strategy that utilizes infographic and articles to at least give new users to pay attention to us.