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In the previous session, you crafted a digital marketing strategy to effectively guide your Ad Grants campaigns. Now, the focus shifts to building one specific ad campaign to commence marketing your organization. The initial step involves selecting one campaign to develop, preferably the most urgent one. Creating a distinctive name for this campaign is crucial as it aids in organizing the related ads under a coherent theme. Once the campaign is named, your next task is to devise three or four compelling headlines. The purpose of these headlines is to capture people’s attention and clearly convey the action you want them to take.
Following the creation of headlines, the next phase is to write three or four descriptions. These descriptions should articulate the specific needs or actions you expect from the audience who will come across your ads. Remember, these ads will surface on Google Search when people type in certain words and phrases. It’s essential to brainstorm possible keyword themes that align with your campaign’s goals and are likely to lead potential supporters to your ad. This brainstorming exercise is more than just a preparatory step; it’s a launching pad for your first Ad Grant campaign, creating a pathway to connect with people who can support your cause. Now, it’s time for you to take the reins: Select an ad campaign, assign it a title, define its target audience, create three to four potential headlines, and compose three to four detailed descriptions.