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The SCORE business plan template for startup businesses offers an array of valuable worksheets and guidelines essential for various aspects of business planning. Among these resources is the SWOT Analysis worksheet, designed to aid in the evaluation of your business’s Strengths, Weaknesses, Opportunities, and Threats. This crucial exercise helps in pinpointing the internal strengths and weaknesses of your business, while also identifying external opportunities and potential threats. By engaging in this analysis, you gain a deeper insight into various facets of your business, such as your product, brand, employees, financing, management, and market position. This understanding is vital for assessing areas where your business excels or may need improvement. Furthermore, it initiates the process of strategizing for capitalizing on opportunities and mitigating threats, thus preparing your business to adapt to unexpected events and shifts in the market.

To start your SWOT analysis, first access the SCORE business plan template for a startup business and locate the SWOT worksheet. Create a new document, give it a suitable name, and then return to the SCORE template to copy the SWOT worksheet. Paste this worksheet into your newly created document and begin the process of brainstorming and listing at least one strength, weakness, opportunity, and threat for each area of your business. It’s normal for some categories to overlap; for example, a weakness in a product or service might also affect your brand. After completing the table, respond to the summary questions provided. These responses do not need to be definitive but serve as a starting point for thinking about your business’s direction and future planning. By completing this exercise, you lay the groundwork for making more informed decisions that will benefit your business. Remember, this is just the beginning. Utilize additional resources from SCORE to further explore and shape your business’s future, ensuring you are well-equipped to ask questions, gather information, and make decisions that foster growth and success. Now, take the initiative: open and use the SCORE template, copy and complete the SWOT worksheet, and thoughtfully answer the summary questions to gain a comprehensive understanding of your business landscape.