Influencer Marketing 101
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General Introduction to Influencer Marketing17 Topics|2 Quizzes
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Defining an Influencer
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Income Limits
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Sponsored Content
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Affiliate Links
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Tipping & Gifts
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Career Path of an Influencer
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Identifying Your Channel
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Building Your Profile
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Identifying Your Audience
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Posting Relevent Content
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Building Engagement
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Steps to Make Content
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Setting The Theme
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Example Themes
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Scripting Content
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Relating to Your Brand
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Examples of Planning a Brand
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Defining an Influencer
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Filming, Casting, Editing and Lighting11 Topics|1 Quiz
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Social Media Compliance7 Topics|1 Quiz
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Personal Branding13 Topics|1 Quiz
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Marketing Strategies11 Topics|1 Quiz
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Final Tips for Making Your Brand8 Topics|1 Quiz
Tipping & Gifts
Above, an KoFi’s front page, one option popular with artists.
Many influencers with smaller audiences may rely on donations to keep their influencing going. Services like Patreon and KoFi are good examples of this. These services are popular amongst content creators who don’t have a major audience yet.
Platforms like Twitch also have a tipping system built in. Some influencers will even utilize special incentives to tip, such as displaying their message on the screen, or playing a funny sound, or even integrating suggestions into the stream. There isn’t a limit to how you can get adoring fans to support your work, whether you’re streaming video, creating art or music, or even running a informative podcast.
Lastly, while not exactly influencer-driven revenue, content creators can also sell their own work and merchandise to supplement their wages. We don’t necessarily consider this the same as influencer earnings since you’d be providing a secondary service (like artwork commissions) but it is worth keeping an eye on the possibilities given many influencers become famous by creating interesting and exciting content. If you’re specializing in art or music, selling merchandise might even outpace advertising revenue!