Influencer Marketing 101
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General Introduction to Influencer Marketing17 Topics|2 Quizzes
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Defining an Influencer
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Income Limits
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Sponsored Content
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Affiliate Links
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Tipping & Gifts
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Career Path of an Influencer
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Identifying Your Channel
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Building Your Profile
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Identifying Your Audience
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Posting Relevent Content
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Building Engagement
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Steps to Make Content
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Setting The Theme
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Example Themes
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Scripting Content
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Relating to Your Brand
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Examples of Planning a Brand
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Defining an Influencer
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Filming, Casting, Editing and Lighting11 Topics|1 Quiz
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Social Media Compliance7 Topics|1 Quiz
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Personal Branding13 Topics|1 Quiz
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Marketing Strategies11 Topics|1 Quiz
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Final Tips for Making Your Brand8 Topics|1 Quiz
Affiliate Links
Similar to providing advertisements, you can receive a direct cut of a sale if you link to the product! These are called affiliate links, and they work much like a commission you’d earn from a in-person sale. But, be careful when providing affiliate links in your media. By FTC law, you can be fined or banned for selling products without revealing you were paid (Mediakix). Always remember proper disclosure!
How do affiliate links work? The most standard example is an amazon affiliate link. In this case, the commission is up to 10% of the purchase price of the product if the link-follower purchases the item you recommended.
Take a look at their affiliate program here!
This can be doubled-up with other methods, especially if your content is very much product driven, such as an influencer who specializes in reviewing products.
(Fun fact, also might include some affiliate links in this very same course! We’ll be upfront about it though, all part of the lesson after all.)
