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Influencer Marketing 101

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  1. General Introduction to Influencer Marketing
    17 Topics
    |
    2 Quizzes
  2. Filming, Casting, Editing and Lighting
    11 Topics
    |
    1 Quiz
  3. Social Media Compliance
    7 Topics
    |
    1 Quiz
  4. Personal Branding
    13 Topics
    |
    1 Quiz
  5. Marketing Strategies
    11 Topics
    |
    1 Quiz
  6. Final Tips for Making Your Brand
    8 Topics
    |
    1 Quiz
Lesson Progress
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We hinted at big paychecks in the last topic, but how does it work? Let’s break it into a few major categories. Sponsored Content, Affiliate Links, and Tipping. Sponsored Content After you gain a following, sponsored content on social media is one of the best ways to earn money. Marketers are happy to pay you for a mix of product placement, product reviews, event coverage, and other types of ads.

In the past five years, we have seen a tremendous increase in the amount of sponsored content across YouTube and Instagram– and more recently, TikTok— that pays the bills of many of these platforms’ biggest names. On Instagram alone, the numbers are staggering: the industry paid $2.6 billion in 2016, $4.1 billion in 2017, $5.7 billion in 2018, and $7.0 billion in 2019 (InfluencerDB). And in 2020? It hit an all-time high of $8.1 billion dollars.

And while online influencer marketing is growing, traditional ad-space is shrinking. In the U.S., the total spending shrunk by 4% in 2020, from $63.4 billion to $60 billion across all channels (Zenith), and continues to shrink. There is no better time than now to get behind influencer marketing. 

So, how much does a single influencer expect to make? Consider YouTube, a standard for video ads. YouTubers keep 55% of the advertisement revenue this generates but influencers get the rest. Influencers can also get earnings through traditional advertising gigs; such as when an influencer is paid to appear in a television advertisement or a company event.