Setting The Theme

As you get ready to plan your content and write your script, it’s important to consider the setting and where it all fits into your greater scheme of things. Consider where the content is shot and what it actually is. Don’t forget the more abstract concepts such as; how we behave in the content, what kind of message we’ll show, will there be branding, etc.

Start with the basics. What is your content about? You should be able to describe what the video will be in a few sentences. Once you have these basics, you can then consider the tone of the content and whether that is usual for your channel or special content, like when an influencer goes from comedian to serious, or vica versa. Lastly, what will you promote?