Identifying Your Audience

Even if you have a product, you can’t sell it without an audience. Look at your niche first— who watches those types of videos or subscribes to those channels, and what do they buy?  What else do they like that you can incorporate into your channel? Start with what analytics you have. Twitter Analytics, for instance, has gender, location, interests, and more. You can also see which posts are more popular than others, etc. You can also see which posts are more popular than others, etc. It’s one of the more robust options out there, although Instagram and YouTube have similar tracking information.

This information can influence your content by showing you what to improve. It can hurt to read negative comments, but don’t let them distract you from the positive ones. It is important to keep an eye on what people are saying about you. Look at some of your favorite influencers and think critically about what makes them tick. You can use that to influence your work too, as you may share a lot of the same audience!