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Influencer Marketing 101

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General Introduction to Influencer Marketing

17 Topics
|
2 Quizzes
- Quiz 1: What is an Influencer
Filming, Casting, Editing and Lighting

11 Topics
|
1 Quiz
- Quiz 2: Media Creation
Social Media Compliance

7 Topics
|
1 Quiz
- Quiz 3: Media Legality
Personal Branding

13 Topics
|
1 Quiz
- Quiz 4: Branding
Marketing Strategies

11 Topics
|
1 Quiz
- Quiz 5: Marketing Strategy
Final Tips for Making Your Brand

8 Topics
|
1 Quiz
1. Marketing Mix
2. Product
3. Place
4. Price
5. Promotion
6. Process
7. Physical Environment
8. People
- Quiz 6: Marketing Mix 7 Ps

Quiz 2 of 7

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Quiz 1: What is an Influencer

Max Chen

Influencer Marketing 101 General Introduction to Influencer Marketing Quiz 1: What is an Influencer

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Question 1 of 5

1. Question
1. About how much does the average influencer make per year?
- (a) Almost nothing, it is not a profession.
- (b) Around $30,000 to $50,000 per year, about minimum wage.
- (c) Between $50,000 to $100,000 per year, a good middle-income job.
- (d) More than $100,000 per year, it’s one of the highest paid jobs there is!
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Question 2 of 5

2. Question
2. How can an influencer make money?
- (A) Sponsorship on the influencer’s channel.
- (B) Affiliate links to sell directly from an influencer’s page.
- (C) Tips and gifts directly from fans.
- (D) All of the above.
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Question 3 of 5

3. Question
3. What is bad branding advice?
- (A) Avoid talking about yourself as influencers must be modest.
- (B) Highlight other channels and places you’ll be.
- (C) Stay on-point for the brand and avoid deviating or alienating an audience.
- (D) None of the above.
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Question 4 of 5

4. Question
4. How flexible should an influencer be on content?
- (A) Change every day! Make sure nothing is ever the same.
- (B) Keep a general theme, but otherwise change it up to keep things fresh to get new members. Don’t worry about your audience!
- (C) It’s important to take feedback and change accordingly, but sudden changes can lose followers so it’s best to stay somewhat consistent.
- (D) Never change anything, you can’t risk losing anyone.
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Question 5 of 5

5. Question
5. What is a niche?
- (A) It’s the setting you shoot your videos in, like a bedroom.
- (B) It’s your equipment you use the shoot videos, like the camera.
- (C) It’s the content and audience you’re working with, like the type of video.
- (D) It’s the people sponsoring your content, like the product at the start of the video.
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