Influencer Marketing 101
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General Introduction to Influencer Marketing17 Topics|2 Quizzes
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Defining an Influencer
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Income Limits
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Sponsored Content
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Affiliate Links
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Tipping & Gifts
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Career Path of an Influencer
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Identifying Your Channel
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Building Your Profile
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Identifying Your Audience
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Posting Relevent Content
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Building Engagement
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Steps to Make Content
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Setting The Theme
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Example Themes
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Scripting Content
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Relating to Your Brand
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Examples of Planning a Brand
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Defining an Influencer
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Filming, Casting, Editing and Lighting11 Topics|1 Quiz
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Social Media Compliance7 Topics|1 Quiz
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Personal Branding13 Topics|1 Quiz
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Marketing Strategies11 Topics|1 Quiz
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Final Tips for Making Your Brand8 Topics|1 Quiz
Scripting Content
Reading
Different influencers use varying forms of scripts and preparation. A photoshoot for instance requires special lighting and outfits. Written work may require a few drafts and research. There is a lot that goes on behind the scenes so you should do your best to figure out what you need for the content you want to produce! Once your theme is decided and you know what you want to do, it’s best to figure out specifics. This includes some logistical choices, like where the video is shot and who is in it.
Those who professionally create video will even set aside time to take location shots, close-ups, and so-on, to produce b-roll for their videos. Live streamers, on the other hand, may prepare by gathering important images for their stream. These images can be shown when they leave the stream temporarily, and allow an interface to better interact with their audience. You may also want a timeline of the actual video footage. Think about the ways everything can piece together. It’s important to stay on-message throughout the broadcast or recording.
Tips
- Prepare for your content you will produce
- Consider the specifics such as where and who
- Consider drafting a timeline of the video itself