Example Themes

“Daily Life Abroad” – A video about the day-to-day happenings during a trip abroad. The audience tunes in to hear about various adventures of the influencer. Promotion for a few travel locations is discussed and interaction is encouraged by asking followers about their own time abroad. 

“Horrific Work Stories” – A blog of the craziest things that happen during the influencers day-job working a fast food chain. Audience tunes in to hear disturbing stories about the worst customers that come in. No brands are associated, but participation includes comments on the blog. 

“Fashion Tips” – An instagram series on various fashion tips with demonstrations shown on the account. Each post shows beautiful women in dresses, as the influencer is a photographer for a fashion magazine. Promotes some beauty products and fashion brands, as well as the photographers’ magazine. No interactive elements planned. 

In Consideration – The above examples all have their pros and cons to their channel, but are based loosely on real-life examples (who we won’t name drop!). An ideal content creator will plan their posts, images and video around a theme, and then figure out the basics before script writing. Sometimes brainstorming content can lead to a lot of new and exciting developments, so it’s always good to give it some thought!