Building Your Profile

The ASJ Team

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Regardless of your platform, you’ll need a homebase of operations – a main profile page that explains who you are, what you’re up to, and so-on. It’s not as simple as writing a personal bio, though. You need to optimize these pages both for exposure and for monetization. This includes:

1 – Get official! as many platforms require you to have a business account or an authenticated account, partnership, etc; Check with your channel provider for details, or read the previous topics as we explain briefly about advertising partnerships with YouTube, Amazon, and so-on.

2 – Create a bio with many keywords in a searchable fashion (aka, SEO) that defines you well. SEO, or search engine optimization, is a method of getting higher on the search engine pages when people search relevant topics. This is most important for website building, but it still applies to profile pages as you want to be one of the first people to come up when folks search your niche.

3 – Add images of yourself in the most flattering light (including profile and cover images). You can use custom-made avatars, but you must show a face of some sort (real or animated) as this is shown to draw more attention. Your niche should also be represented to some extent.

To the left is our twitter page, which is just a profile with a bio, images, and so-on. It’s actually not a great example, since it’s rarely updated and uses a corporate logo for its profile picture!

Good tweeters update several time a day (if not hourly) and use their own face for the profile, as people are more likely to follow a person over a company– these details and more can be found in our other course dedicated to social media!