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Question: What are the primary models for determining PPC?


a. Flat Rate PPC: same amount per click.

b. Bid-based PPC: publisher can auction the space and have the highest bid.

c. You can ask the preference of your employer.

Example: There’s flat-rate PPC and bid-based PPC. Flat rate covers a fixed cost per click while the big-based PPC is more auction-like; the highest bidder gets the ad space. What we use is up to your preference.