Digital Marketing Technical Questions
Primary Models of PPC
Question: What are the primary models for determining PPC?
a. Flat Rate PPC: same amount per click.
b. Bid-based PPC: publisher can auction the space and have the highest bid.
c. You can ask the preference of your employer.
Example: There’s flat-rate PPC and bid-based PPC. Flat rate covers a fixed cost per click while the big-based PPC is more auction-like; the highest bidder gets the ad space. What we use is up to your preference.