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In the last phase of your research, you delved into understanding the social media habits of your target audience, focusing on their demographic and psychographic profiles. This step is crucial as different social media platforms attract varying user groups based on age, gender, background, and interests. Hence, identifying the most appropriate platform is essential for effectively reaching your specific audience. Begin this process by conducting an online search with terms like ‘social media demographics’ to pinpoint your target audience’s preferred platforms. Remember to utilize multiple, credible sources for more accurate insights about each platform’s user base. Following this research, add a new slide to your Google Slides presentation, titled “Social Media Research.” Here, document your findings, aiming to uncover which social media platforms are most frequented by your target demographic. This information will guide you in choosing the right platform for promoting your business. For example, if your audience primarily falls between the ages of twenty-seven and forty-two, select the platform popular within that age group.
Once you’ve compiled your social media research, it’s time to refine your presentation. Begin by removing the “Possible Business Names” slide, as it’s no longer necessary for your brainstorming efforts. Proceed to review each slide, ensuring that the formatting is consistent and the content is clearly presented. With this, your presentation is complete, encompassing crucial information about your business, target audience, and social media demographics in one cohesive document. This thorough compilation is not just a valuable tool for making informed business decisions, but also an effective way to communicate important details to others. The effort and detail you’ve put into this presentation reflect a deep understanding of your business’s core aspects, setting a solid foundation for your future endeavors.