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Question: What is the goal of A/B testing?


“A/B testing is used for isolating the effect of a single element on a website or app, or a sales approach, etc. I think of it like an experimental method– you control all other factors and only adjust a single attribute to see how it impacts an outcome, such as click-through rate. It’s one of the only ways to improve your product accurately.”


  1. It’s experimental testing for changes in websites or apps.

  2. Often used for search ads, sales emails, and more.