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Data Science Technical Questions
Lesson 1, Topic 6
Goal of A/B Testing
Question: What is the goal of A/B testing?
“A/B testing is used for isolating the effect of a single element on a website or app, or a sales approach, etc. I think of it like an experimental method– you control all other factors and only adjust a single attribute to see how it impacts an outcome, such as click-through rate. It’s one of the only ways to improve your product accurately.”
- It’s experimental testing for changes in websites or apps.
- Often used for search ads, sales emails, and more.